Privacy Policy
Last updated: May 2025
This policy explains how Bonza Baits (a trading name of Perfect Pet Foods Limited, company number 12641031) collects, uses, and protects your personal data. We are the data controller for the purposes of UK GDPR and the Data Protection Act 2018.
1. What information we collect
- Identity and contact details – name, email address, phone number, delivery address.
- Payment information – processed securely by our payment provider; we do not store full card details.
- Order history – what you bought and when.
- Technical data – IP address, browser type, pages visited, collected via cookies (see section 6).
- Communications – records of emails or messages you send us.
2. Why we use your information
| Purpose | Legal basis |
|---|---|
| Processing and delivering your orders | Performance of our contract with you |
| Sending order updates and service messages | Performance of our contract / legitimate interest |
| Responding to enquiries or complaints | Legitimate interest |
| Sending marketing emails (only if you opt in) | Your consent |
| Fraud prevention and website security | Legitimate interest / legal obligation |
| Improving our website and services | Legitimate interest |
3. Sharing your information
We share data only when necessary:
- Delivery partners – to ship your order.
- Payment processors – to handle transactions securely.
- IT and hosting providers – to run our website.
- Professional advisers or regulators – if required by law.
We do not sell your personal data to third parties for marketing.
4. How long we keep your data
We keep your data for as long as needed to fulfil the purposes described above, typically up to six years after your last order (to comply with tax and legal requirements). Marketing preferences are kept until you withdraw consent.
5. Your rights
Under UK data protection law you have the right to:
- Access the personal data we hold about you.
- Ask us to correct inaccurate data.
- Ask us to delete your data (in certain circumstances).
- Object to or restrict certain processing.
- Request data portability.
- Withdraw consent at any time (where consent is the legal basis).
To exercise any right, email us at [to be confirmed]. We will respond within one month.
6. Cookies
Our website uses cookies to remember your preferences, keep items in your basket, and analyse site traffic. You can manage cookie settings in your browser. Disabling some cookies may affect website functionality.
7. Security
We use appropriate technical and organisational measures to protect your data, including encryption and secure servers. However, no internet transmission is completely secure.
8. Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last revised.
9. Contact us and complaints
Perfect Pet Foods Limited trading as Bonza Baits
Email: rick@perfectpetfoods.co.uk
If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.